Advance Kids Toothpaste 9-12 Years
Aquafresh identified a gap in the market where children jump from children’s toothpaste to adult's toothpaste, when their teeth are still developing, enter, Aquafresh Advance Kids Toothpaste 9-12 Years. But how do you raise awareness of the need for this product?
A social media campaign that highlights the product launch but also sought to actively engage the target audience, with a toothbrush invention contest, where parents can enter their kid's illustrations of amazing toothbrush inventions, to win a sleepover at the science museum.

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