Ebay
OG sneakers 2
How do you get sneakers on the feet of real sneaker heads, and remind them that eBay remains the OG, for sneaker buying and selling, with its authenticity guarantee.
The answer, OG drops campaign, where real sneaker heads can buy iconic sneakers at the original price they sold for when first released. The drop featured iconic ‘music themed sneakers’ at the Manchester’s Stage and Radio, in celebration of ‘Manchester’s influence on the music and sneaker industry’. OOH poster campaign in Manchester and an experiential event at Stage and Radio, with the sneaker’s sales boards referencing the iconic Manchester Factory records, as well as a live performance from IAMDDB, and a ‘crep check’ quiz.
Visual exploration
