Vauxhall Grandland X
Challenging perceptions Social campaign
Utilising social media, challenge the notion that Vauxhall do not have good styling, whilst promoting the launch of Vauxhall Grandland X.
The solution was to turn this preconceived notion into a positive, by focusing on the beautiful details of The Grand Land X. A set of Instagram posts zooming in and highlighting the styling were created, in conjunction with a Facebook Canvas / Instant Experience, with detailed product videos, a tiltable image and 3D video of the car. This therefore reinforces the notion of the Vauxhall Grandland X breaking through preconceived notions of Vauxhall stying.
