United nations
Good food for all
The United Nations, sustainable development goals, needs an identity that provides prominence and awareness to food systems and food security. This Identity must sit comfortably within the current Global Goals, whilst also acknowledging the eight pillars of the SDG2 (Sustainable development goal – Zero Hunger).
A modular identity was created with the eight pillars of the SDG2 narrative, having been distilled down into simple but powerful icons. These individual icons form a whole, and used to talk collectively on Good Food for all, but can be used individually to talk about each pillar in greater detail. This modular approach provides a flexible adaptive identity, that can utilise varied tones of voice for tailored and specific communications.

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